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When Paul Graham checked in 2015, every one of Y Combinator’s top 20 companies by valuation owned its matching .com.
Paul Graham, “Change Your Name” ↗Portrait: Dave Thomas · CC AttributionChosen for their business potential by a founder with 25+ years of building online businesses.







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Names from our collection, now in the hands of other builders.
Why the name matters now
AI has made it easier to turn an idea into a working product. That’s good news, and it means a product on its own may set you apart for less time than it used to. What people meet first is your name: in an inbox, in a referral, on a call. A premium .com doesn’t build the business for you. It helps people take the business seriously before they’ve seen your work.
Taken seriously from day one.
The collection

A memorable .com for corporate merchandise, custom apparel, uniforms or event teamwear.
Registered in 1999

A clear .com for an independent gear guide, a specialist equipment shop or a local rental business.
Registered in 1998

A welcoming .com for a refill shop, everyday essentials, small-space gardening or workplace reuse services.
Registered in 2005

A fresh .com for a seasonal greens subscription, a weekday lunch brand or a kitchen garden kit company.
Registered in 2006

A concise .com for a dermatology clinic, a teledermatology service or clinician-led skincare education.
Registered in 1999

A familiar personal-name .com for an AI support platform, a client-service assistant or company knowledge software.
Registered in 2000

An English-word .com for first-time founder resources, early-career learning or a creative project business.
Registered in 2000

An approachable .com for everyday essentials, first-apartment supplies or practical products for small teams.
Registered in 1999

A four-letter .com for a clothing label, everyday objects, an independent design studio or a culture publication.
Registered in 2001
About PremiumBrands
Premium domains presented with relevant context and possible business directions.

Michael acquired the business behind I-Newswire.com in 2007 and upgraded it to Newswire.com in 2015. The company was acquired for $44 million in 2022.

Michael’s boutique strategy and execution studio builds the sites that present each name and offers optional advice and development help.
A memorable name, an exact-match domain, a stronger first impression. A premium domain can give a business a head start but you still have to build something worth choosing.
I’m Michael Santiago, founder of PremiumBrands.com and OnlineBusiness.com. I’ve spent more than 25 years starting and building online businesses. I select names for their business potential and explore what can be built on them.
I love the beginning: getting the name and logo right, designing the first pages, writing the first content and putting a new project into the world. That is the work behind this collection.
Newswire.com made premium names personal to me. On the morning we switched, a prospect told one of our sales agents he’d already heard of us. We’d changed the name hours earlier. PremiumBrands exists to help founders get the best name they can, early.

Michael Santiago Founder, PremiumBrands.com / OnlineBusiness.com
Featured .com brands
01 / 06Technology & services
A compact .com that can support a broad identity, from a technology product to a new consumer venture.
Explore AGO.comTechnology & services
A familiar English word for software, performance tools and services that help people improve a process.
Explore Optimizer.com
Apparel & lifestyle
A short, expressive name for beauty, fashion or a thoughtfully developed lifestyle brand.
Explore Guapa.com
Products & commerce
Two familiar English words suited to equipment selection, specialist retail, publishing or rental.
Explore BestGear.com
Apparel & lifestyle
Two familiar words with a clear connection to apparel, merchandise, uniforms and workwear.
Explore BrandWear.com
Technology & services
A flexible invented name for a focused app, a product family or a creative business.
Explore Foki.comFind your direction
Discover names through the things you could build. A brand can belong in more than one direction.
AI products, agents and developer tools.

Clothing, everyday essentials and personal style

Nutrition, care and healthy routines

Useful products, platforms and connections

Gear, goods and specialist retail

Thoughtful choices for daily life

Studios, experiences and expressive ideas
From interest to ownership
Find a name that fits. Request the price and details directly from its listing.
Talk through your plans, the price, payment options and the transfer.
Complete the agreed transfer. An optional personalized roadmap is included with your purchase.
You're acquiring the domain name. The current website presents the name's possibilities and is not included unless expressly agreed. Any additional content, files or accounts included in your purchase are identified separately.
You can, and many companies do. The trade-off: a name tends to cost more once a well-known, well-funded company is the one asking, and switching later means changing everything that carries your old name. If the right name is within reach now, getting it early is usually simpler.
Often, yes. Depending on the name, we can discuss a payment plan or another structure. Ask on any listing.
Yes. Many great .com names aren't listed for sale, but that doesn't mean they're out of reach. Tell us the name you have your eye on, or what you're building, through Find my brand. We'll find out whether it can be acquired and what it would take, and we'll tell you plainly if it isn't realistic.
No. A great name helps people take you seriously. It doesn't replace a good product or sound marketing, and we'd rather say that plainly.
Your next chapter
Find your name in the collection, or tell us the one you have your eye on. Many great names aren't listed for sale, and we can help you find out whether yours can be acquired.
